Discount Vitamin Shop, Inc is the fastest growing retailer for Renewlife products in the Southwest Region

September 19, 2004 -- Discount Vitamin Shop, Inc is a privately held online health market based in Fountain Hills, Arizona which operates as www.discountvitaminshop.com. The site utilizes a low margin/high volume business model that has generated orders in nearly every state including Alaska, Hawaii and Puerto Rico and many international clients. The Market Reach for the site has increased 153% based on statistics provided by Alexa and page views per visitor have increased by over 86% in the 3rd quarter.

These increases can be directly correlated to improvements in the product offerings, enhanced search capabilities within the site. Customers now receive full product information about product ingredients, package, recommended use and a link to the manufacturers site. This process has been completed on Enzymatic Therapy, Now Vitamins, New Chapter, Solgar and Renewlife products. We also offer dozens of free articles that can help a customer find an appropriate remedy for a number of common problems including stress, heartburn and chronic fatigue.

Our policy of providing links to the web sites all of the merchants and product lines that we carry has helped to dramatically improve our search engine position and generate additional traffic to both Discount Vitamin Shop and to the merchant sites. The top performing links are www.bluebonnetvitamins.com, www.nowvitamins.com, www.solgar.com, www.enzy.com and www.renewlife.com .

The fourth quarter should continue the trend of growth as more products are added to the online catalog and additional content is added to improve the sites ranking on the search engines. Current projections are to hit the 1000 subscriber milestone by 12/31/04 and to increase market reach and page views by at least 20% per month for the quarter.





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